When we learn something new, our first instinct is to share it. After all, learning is about connections to ourselves and others. But most online courses are locked behind a paywall or login, making it difficult to share. Locked-down learning is not only less fun, but less likely to stick. And, it blocks the most potent marketing tool in a course designer's toolkit: word-of-mouth.
Word-of-mouth is a marketing term for when people buy a product because someone they trust shared it with them — in a conversation, on social media, or in a presentation.
You can foster growth for your learners and for your online courses by creatively encouraging them to share what they learn — a win-win scenario!
A positive learning experience is the foundation of word-of-mouth promotion. Once you have that, your learners will want to share their experience in your course, and you can help them do so with timely prompts:
Learners earn small and large accomplishments throughout an effective learning experience — building their first website, making a quilt, cracking a tough math formula, articulating a thought, etc. Identify those uniquely positive moments and:
We all love to see (and re-share) posts that showcase something we've accomplished!
Asking people directly to share your course can feel awkward, but there are natural ways to do so that appreciative learners will be happy to help you with:
An additional incentive or two puts some icing on the cake for people who want to share your course:
Pathwright's Share feature is a one-stop shop for sharing paths quickly and beautifully. Use your device's native sharing options (e.g., Airdrop, text message, etc.) in real-time, or use a QR code for convenient sharing at live events and in promotional materials.
Here's a quick overview of Share from Christian:
Use the Share feature for:
Prompt your learning community to share your paths with their peers. The Share feature generates an attractive visual card that shows your course cover. Anyone who shares it will see an aesthetically appealing representation of your course anywhere you encourage and/or incentivize word-of-mouth sharing on social media or through native share (e.g., Airdrop, text message, etc.).
The Share QR code is great for in-person teaching, events, and conferences. Now, instead of asking everyone to type in your website URL and click 2-3 times to get into a course, you can put the course's QR code up on your presentation slides (Pathwright, Keynote, PowerPoint, etc.) for the audience to scan with their smartphones. The QR code comes in handy in a printed syllabus for a class or at an event registration table or kiosk.
It's raining QR codes! They're everywhere, and with good reason. Whether print, live, or digital, a QR code is a very low-threshold way to quickly turn curiosity into a learner in just one step. Whether you promote your courses through ads, coffee shop bulletins, live events, or guerrilla marketing tactics, a QR code could come in handy.
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