Articles

Ed for Good

Ed for Good

Building relationships and opportunities

Lydia Sellers

Outreach

TLDR

Sean made sure 354 people didn't lose their shot when everyone else was cancelling their internships.

The 4A's provides leadership and direction for over 600 advertising agencies, accounting for 85% of U.S. advertising spend.

In a critical moment, when most companies were canceling their 2020 internship programs, Sean McGlade stayed nimble. He helped the 4A's Foundation team transform their multicultural advertising internship program (MAIP) of 47 years into the online MAIP Virtual Engagement Program.

For decades, MAIP has helped diverse students launch their agency careers and supplied the industry with a vital and vibrant talent pipeline. But this year was different; with the traditional model rendered impossible, the 4A's reimagined the program and partnered with agencies and brands to deliver a project-based experience focused on craft skills, cross training, and community-building. The program was a resounding success (see 2020 Fellowship Impact).

Sean and the MAIP team had the courage to innovate in the face of an extreme challenge. They made sure opportunity didn't get canceled for the 354 MAIP Fellows of 2020.


This article is part of our series Ed for Good

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